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Ikea’S Slogan In 2022 (What It Means, Evolution + More)
IKEA began its operations in 1943. Since then, it has grown to be one of the most important retailers worldwide and is dedicated to improving the lives of customers.
IKEA’s motto is “Let’s Make Your Home Special”, and was published at the 70th year anniversary of IKEA’s initial catalog. It will be in use until 2022. The slogan refers to implementing practical solutions at affordable prices to make everyday life easier for customers. The current IKEA logo was created in 1983.
What Does The IKEA Slogan Mean?
IKEA’s slogan, “Let’s Make Your Home Special”, was launched in 2021 with the publication of their latest catalog. It has celebrated its 70th year in print.
The idea of making your home special relates to IKEA wanting to improve its customers’ lives with its functional products for affordable prices.
In addition, IKEA has relaunched their slogan to reflect the notion that IKEA’s catalogue can be used as a ‘how to’ guide for customers to improve their homes.
This is relevant to the recent pandemic where many people have been spending time indoors.
IKEA: What was the Previous Slogan?
IKEA’s previous slogan was “creating a better lifestyle for all people”, referring to how their products help improve lives.
IKEA has focused its marketing content on its customers, often utilizing its catalog to promote and spread its brand messages.
IKEA’s motto:
IKEA’s motto of creating a better world for everyone has inspired IKEA to adopt the tagline “The wonderful everyday” which is featured prominently on its TV advertisements.
IKEA created the “Wonderful Everyday” campaign to encourage people to find the good in every day.
IKEA’s Brand Promise What?
IKEA offers a brand promise that goes alongside the slogan ‘let’s make your house special’ and the old saying to create better everyday lives for many’.
The brand promise can help IKEA build trust with its customers and connects to the idea of helping its customers innovate their homes by providing low-priced, high-quality products.
IKEA keeps its promise to customers and encourages them to return.
IKEA’s Top Values
IKEA has identified 8 core values it adheres to in order for its business to be successful. This retailer believes that leaders should be able to set an example for others and encourage them to do so.
IKEA’s central goal is to promote togetherness and care for the environment. It also wants to make a difference in the world.
IKEA also has the desire to sell low priced items. Cost-consciousness is one of its main values.
As IKEA strives to empower its customers, it is important that IKEA also values giving and accepting responsibility.
IKEA’s Smaland heritage also means that they are always striving to make their products better.
IKEA strives to always be unique with a purpose, thinking differently, challenging existing ideas and delivering a great outcome.
IKEA Logo: What is it?
IKEA is the acronym for its founder. The founder Ingvar Kamprad was the name of the retailer. He grew up Elmtaryd on the farm and Agunnaryd nearby.
With the first logo being used in 1951, the current IKEA logo of the retailer’s blue name within a yellow circle and inside a larger blue square has been in use since 1983.
If you are looking for more information about IKEA and its target market, as well as if IKEA claims to be ethical, here’s some IKEA trivia.
IKEA’s slogan, “Let’s Make Your Home Special”, has been around since 2021. This slogan was created during the 70th anniversary celebrations of IKEA’s catalogue.
IKEA assures its customers that its tagline, slogan and brand promise reflect the goal of offering quality home and lifestyle products at affordable prices.
.Ikea’S Slogan In 2022 (What It Means, Evolution + More)