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Mcdonald’S Slogan In 2022 (History, Meanings + More)
Slogans are a huge part of marketing for any business, but fast-food chains need to have a catchy slogan that appeals to a wide audience.
McDonald’s’s motto is “I’m loving it”; this slogan has been in use since 2003 when McDonald’s tried to revamp its image and improve their sales. McDonald’s’ current slogan has been in use for the longest time. Others notable McDonald’s slogans included “We Love You See You Smile” or “My McDonald’s”.
What’s McDonald’s’ current slogan?
McDonald’s’s’s’s’s’s’s’s’s’s’s’s’s’s’s’ slogan right now is “I’m loving it”; it’s been around for over a decade, making this the longest-lasting McDonald’s slogan without ever being altered.
This slogan seems to not be changing as it is becoming one of the most widely recognized worldwide slogans and was designed to be universal.
Additionally, almost all McDonald’s products and packaging feature the McDonald’s slogan, which suggests that it’s here for good.
McDonald’s slogan changed to “I’m Lovin’ It” back in 2003, but the quest to find a new slogan began in 2001, with sales lagging McDonald’s was looking to revamp the brand and image.
In 2001, McDonald’s put out a competition worldwide to advertising agencies to help them come up with a new slogan to attract consumers and be a global tagline.
Heye & Partner was a German ad agency that won the competition with “I’m Lovein’ It” and five of the notes it created.
Additionally, McDonald’s took the winning tune and created the perfect melody using Butch Stewart, a famous jingle writer, then they hired Pharrell Williams to write a pop song with the phrase.
McDonald’s paid Justin Timberlake $6 million to cover the Williams-penned pop song.
How did McDonald’s’ Slogan change?
McDonald’s slogan was officially changed to “I’m Lovin’ It” back in 2003, with the trademark approval of “I’m Lovin’ It.” It has become the longest-running slogan in McDonald’s history.
McDonald’s has made many changes to its slogan over the years, in an effort to increase sales and appeal more customers.
Is McDonald’s Slogan Trademarked?
McDonald’s owns the trademark “I’m loving it” and a number of other McDonald’s taglines, slogans, and foods, including:
Special sauce, two patties of all beef, lettuce and cheese, pickles, and onions on a sesame seeds bun.
McDonald’s also owns several trademarks, including the names of certain food items like the Big Mac or Quarter-Pounder.
Due to the number of trademarks McDonald’s claims over time, McDonald’s was also accused of trademark bullying.
You can read more about whether McDonald’s is ethical, how much it costs to buy a McDonald’s Franchise, and the reasons why McDonald’s is so costly.
McDonald’s has used many iconic slogans over the years. The current McDonald’s “I’m Lovein’ It” holds the record for the longest running McDonald’s slogan.
“You deserve a break today,” and “We Love You to See You smile” remain McDonald’s’ most loved and recognized slogans, even after all these years.
It took a while to develop the McDonald’s slogan, “I’m Lovin’ It”, after a German advertisement agency won an ad competition McDonald’s ran.
In addition to that, Pharrell Williams wrote the pop song and Justin Timberlake was paid to sing the song, creating an economic windfall for Timberlake and McDonald’s that’s still seen today.
However, although we have no idea if and when McDonald’s’s slogans will change, the slogan “I’m loving it” will not be lost.
What is the Meaning of Mcdonalds Slogans?
“I’m Lovein’ It” works as the “it” could be interpreted as referring McDonald’s food. Consumers get the impression that they’d enjoy a Big Mac or fries when they hear this phrase. …Oct 29, 2014
Do You Remember Mcdonald’s Slogan before Im Lovin it?
Previous McDonald’s campaigns were all about “you”: You deserve a break today. All of it is done for you. June 14, 2016
What is the Mcdonald’s New Slogan?
According to The Wall Street Journal, McD’s is desperate to bring that love back by introducing a new slogan: ‘Lovin’ Beats Hatin. ”
.Mcdonald’S Slogan In 2022 (History, Meanings + More)