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15 Reasons Why Amazon Is So Successful In 2022 (Guide)
Logo since 2000
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| Amazon | |
| Formerly | Cadabra, Inc. (1994–1995) |
| Type |
Public |
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ISIN |
US0231351067 |
| Industry | |
| Founded |
July 5, 1994 ( 1994-07-05 ) Bellevue, Washington , U.S. |
| Founder |
Jeff Bezos |
| Headquarters |
,
U.S.
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Area served
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Worldwide |
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Key people
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| Products | |
| Services | |
| Revenue |
 US$ 469.822 billion (2021) [1] [2] |
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US$24.879 billion (2021) [1] |
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US$33.364 billion (2021) [1] |
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Total assets |
US$420.549 billion (2021) [1] |
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Total equity |
US$138.245 billion (2021) [1] |
| Owner |
Jeff Bezos (14.0% voting power, 10.6% economic interest) [3] |
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Number of employees
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1,608,000 (Dec. 2021) [1] U.S.: 950,000 (Jun. 2021) [4] |
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Subsidiaries |
List
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| Website |
amazon.com |
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Footnotes / references [5] [6] |
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Amazon is the largest e-commerce website in the world. Amazon is the #1 online shopping site, surpassing Walmart and eBay. Is there a secret ingredient that made Amazon so popular and continues to be successful?
Continue reading this article to find out 15 reasons why Amazon is the best eCommerce site in the world.
The main reason Amazon is so successful is due to the high-quality customer experience that they offer.
Amazon has low prices and a wide selection of products. They also offer fast, reliable shipping.
Amazon has also been able to successfully sustain its business model over many decades and in numerous countries. It is this that allows it to thrive.
Amazon’s products are available in numerous categories to suit a diverse range of needs.
Amazon allows third-party vendors to sell Amazon products across all categories.
Amazon integrates state-of the-art technology in its business model.
Amazon Echo, for example, is a voice-controlled device that allows you to control music and weather conditions, as well as conduct research. Amazon was able to sell 22 million Echo units in 2017, making it an extraordinary source of revenue.
A party to the Echo is Amazon’s Alexa, an AI integration to the Echo that users can download to their phones and apply to all sorts of different situations.
Alexa can connect to lights, so you can turn them on or off by simply speaking.
Amazon customers love these applications, which further supports their goal to offer convenience for consumers beyond the Amazon marketplace.
Amazon has a vast array of ways to help customers. There are many options on the Customer Service page to choose the right category for a customer’s need. They are:
This page allows customers to track their orders down, cancel or locate previous orders.
Customer can submit problems to the seller, or write a review about their product.
This page directs customers to frequently asked questions about how returns and refunds are processed. It has two direct links to customer’s order pages as well as the Manage Returns page.
This page can be divided into two categories, with sub-categories: Things You Can do and Popular Articles.
You can manage your subscriptions, view/cancel digital orders and download apps.
This category contains helpful articles on returning kindlebooks, how to cancel Kindle Unlimited and pair a Fire TV remote with a Fire TV, cancel Music Unlimited, as well as information about downloading the Alexa App.
This page lists all the Prime member services including streaming, shipping and Prime Reading.
For how to effectively manage Prime accounts, there is a checklist of frequently asked questions located at the bottom.
Customers have the ability to edit and modify their Amazon payment options.
You can manage your customer account by selecting from 6 categories. Your Addresses, Login & Security, Your Payments, Gift Cards, Prime and Your Orders.
Below are some articles that will help you with your ordering, shopping, and digital content preferences.
This page lists a series of articles to assist customers with their safety and privacy while shopping online. Phishing, Spoofing and Legal Policies are also listed.
One of the main things that has risen Amazon to success is the Amazon Prime membership.
Members can get Amazon Prime Video or Prime Delivery with this membership.
Prime Membership only $12.99/month ($119/year), and it comes with many perks.
Customers are more likely to buy more products and get two-day, or even the same-day shipping.
Amazon has a variety of delivery speed depending on your country. Orders will always include the expected delivery date and be available upfront.
Prime members have access to faster delivery options, some of which are available as soon as the next day, for just a few dollars more per month.
Every order comes with a tracking #, which allows the customer to track their shipment’s status.
Amazon has a UX Team, or User Experience Team. They conduct research on search engines to find out what customers are most interested in buying.
This allows the customer to target their own niche and interests with each product in the recommended section.
This has proven to be more profitable and helps improve Amazon’s customer service.
Amazon has gained a large amount of success by moving outside of its online marketplace and branching out into other forms of business.
Amazon.com, for example, has created and sold their own snack and fruit products through the Amazon Fresh store.
As well, Amazon offers packaging and shipping centers in physical locations such as Kohl’s, allowing customers to make returns hassle-free.
Although this doesn’t necessarily cost you money, it will make your customer experience even better.
Amazon offers frequent discounts on most categories (except Fashion, which is not eligible for discounts in certain areas).
These deals are available in the following categories
Amazon started its online business in bookselling, but has remained focused on that business ever since.
Amazon Kindle esreaders, Kindle Direct Publishing, Audible and their large selection of physical books keep Amazon on top for online booksellers.
Amazon also has Goodreads.com. It is the largest online social network for book lovers.
Amazon provides websites for countries such as the United States, Canada and Australia.
Amazon provides a Worldwide Store option for those countries that do not have an Amazon.com site.
Amazon has a UX Team, which makes it easy for customers to search for the right products. This is because books, clothes, and other products are displayed in the recommended section. These items can be related to previous searches.
In addition to the recommended pages, Amazon also displays related items underneath product pages.
Amazon provides a detailed Privacy Notice which ensures that customers are safe when purchasing from them.
Amazon isn’t allowed to share personal financial information except with third-party seller partners. Amazon also has a mechanism for reporting fraud or misrepresentation from either sellers or customers.
For more information, see our guide on safe Amazon shopping.
With its large catalog of products, Amazon is able to cater to multiple different niches.
If you are looking for the perfect product, metalworking, bookbinding or vintage decor can all be done.
Amazon places a lot of emphasis on books as part of its business model. This includes self-publishing.
Amazon makes it easy for authors to publish their ebooks or books on paper.
Amazon publishing is also distributed more broadly than any other self-publishing service.
Amazon’s excellent customer service makes them a success. You will find that Amazon has a wide range of products, low prices and fast shipping.
Amazon sells a range of services including self publishing and grocery shopping.
.15 Reasons Why Amazon Is So Successful In 2022 (Guide)