Share This Article
Amazon Target Market In 2022 (Age, Gender + Demographics)
Amazon has a large product assortment and is well-known for its fast shipping.
Even though Amazon is a huge company, you may be curious about the specific market the leading retailer targets. What are the most popular areas where Amazon customers reside?
Amazon’s Target Market in 2022: What Do You Think?
Amazon’s primary market is the middle and upper classes, even if they are equally divided by genders. It targets consumers with smart or home-based devices between 18-24 years old. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon’s Target Age Of People
Amazon operates some of the traditional brick and mortar shops in some regions (through Whole Foods), however, almost all sales comes through online orders.
Amazon is currently ranked 9th globally in internet traffic.
Amazon is aiming to attract a user base who has regular access to the internet. This makes younger generations ideal customers for Amazon.
Amazon Prime subscriptions are also most popular among people aged 35-44.
Amazon Prime members are eligible for even greater savings, exclusive deals, or additional savings than the non-Prime membership.
However, with the internet continuously rising in popularity, Amazon’s target age extends to all ages.
Amazon’s Target Market: Where is it located?
Amazon’s market target can be located anywhere with internet connectivity.
Amazon’s international presence means that the company has vast global customer support.
Amazon has the distinction of being the biggest tech retailer, and also the number one general merchandise seller worldwide. However, it provides an individualized shopping experience.
The personalized shopping experience that Amazon strives for is another reason the precise location of the target market is difficult to pin down.
Amazon Shops in Which Countries Most?
Although Amazon is an international corporation, the United States still dominates in the numbers of buyers and product sales.
Over 60% of Amazon’s global internet traffic now comes from America.
Amazon customers living in America purchase frequently from Amazon.
48% visit Amazon over 1x per week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
This staggering number shows that Amazon’s main target market is the United States.
Amazon’s Target Salary bracket: What is it?
For time savings (and to save money), his crowd prefers shopping online to buying in-person.
These people also love Amazon’s online shopping because it is convenient and easy to use.
This group is also more likely to seek out deals and discount offers. Amazon recognises the importance of this spending behavior and devotes days such as Amazon Prime Days (Black Friday), Cyber Monday, to offer big savings on products.
Amazon Offers Different Gender Shops.
It is pretty even when it comes down to which gender Amazon customers shop for more frequently.
How Often Do Amazon Customers Shop?
Amazon customers have a loyal following and often purchase from the retailer.
However, Amazon Prime subscribers buy products even more often than non-Prime customers.
Amazon Prime subscriptions buy Amazon Prime membership at least one week per month, which is 48%, 74%, or at the most, once every two weeks.
Comparing this data to that of other Prime members, you can see why Amazon Prime offers exclusive deals for Prime customers to reward their loyalty.
With that, only 37% of non-Prime members buy Amazon products multiple times in the year.
How Does Amazon Cater To Their Target Market?
Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon is able to sell over 120 million unique products in order to reach its diverse target markets.
Amazon continues to reposition products to meet the needs of its customers by catering to their target markets.
Amazon for instance closely watches which products have higher sales and puts advertisements on the homepage.
Amazon consumers have what kind of lifestyle?
Amazon targets consumers who have hands-on experience in basic technology and know-how to navigate the internet.
Amazon also offers an online platform that is convenient for shoppers who aren’t able to go shopping in person.
Amazon’s customers have busy lives and they will be more likely to focus their attention on shopping, work, or other leisure activities.
Which Amazon Customers Are Most Concerned About These Factors?
Amazon prices are the primary reason customers shop at Amazon. Amazon is the leading e-commerce site with 82% of customers who reported shopping there because the prices were lower.
Other factors that entice consumers to shop at Amazon are the low shipping costs, positive product reviews, and flexible return policy.
These factors have led to over 40% of consumers doing at least a quarter of their shopping on Amazon.
Further, 46% of all online shoppers go to Amazon first to find out about product pricing.
Convenience is another reason Amazon has so many loyal customers.
Amazon is simple to navigate for customers, making it a convenient one-stop-shop that saves time and eliminates the need to visit multiple shops.
Amazon.com is now used by approximately 50% of American customers.
What percentage of Amazon customers shop there?
Amazon receives on average more than 200 million visitors per month.
Amazon claims that it has around 101,000,000 Prime subscribers in America alone.
Amazon is the marketplace of choice for plenty of consumers.
These numbers do not include Amazon’s global customers, as Amazon Prime is not available in every region where the company operates.
Amazon Customers’ Views on the Company
Amazon does have large customers, but this doesn’t necessarily make them agree with Amazon on their social or environmental impacts.
Amazon customers feel negatively about almost 25% of the company’s impact on the environment.
Some people believe Amazon is a monopoly and does not allow for diversity in the retail economy.
However, Amazon has an extensive market for entrepreneurs to sell their products through Amazon to combat this.
Amazon also recently released their Climate Pledge. This pledge states that Amazon will use 100% renewable energy by 2030 and order 100,000 electric delivery trucks to reach net zero carbon emissions by 2040.
You now have a better understanding of Amazon’s target audience. Read our articles about Amazon book sales statistics, what Amazon makes and whether Amazon will be coming to New Zealand.
Amazon’s affordable prices and fast shipping are ideal for consumers in the middle- to upper-class who don’t have time to go shopping in person due their work schedules.
Amazon’s internet presence has also attracted younger customers between 18 and 30 years old. The majority of Amazons’ customer base are Prime subscribers.
Amazon Most Used by Demographic Ages
Amazon’s average user is aged 37. According to an Amazon report from June 2019, 53% of Amazon users aged 19 through 44 are Amazon users. This particular age group corresponds to 37% of the American population. Amazon buyers demographics demonstrate that Amazon targets American average consumers. January 3, 2022
What Demographic Does Amazon Target?
Amazon’s target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon Uses Amazon Most Among Women?
The survey of 1,000 consumers, showed that more women (54 percent) subscribe to Amazon Prime than men (43 percent).Mar 21, 2018
What are the Target Demographics?
Target customers are also younger than other retailers: Between 58 and 62% of Target’s buyers are aged 18-44, as opposed Walmart where this age group makes up approximately 48 percent; Kohl’s where the younger customer base is about 44%; and Kmart which draws only 34% of its shoppers. Nov 3, 2016.
.Amazon Target Market In 2022 (Age, Gender + Demographics)