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Semrush Review
| Type | Public |
|---|---|
| Industry | Search engine marketing |
| Founded | 2008 ; 13 years ago ( 2008 ) |
| Founders | Oleg Shchegolev, Dmitri Melnikov |
| Headquarters |
, |
|
Key people |
|
| Revenue | $124.9 million (2020) [2] |
|
Number of employees |
980 (2020) [3] |
| Parent | Semrush Inc |
| Website | semrush .com |
Pricing and Plans
SEMrush’s Pro plan starts at $119.95/month. That’s an increase from $20 in our previous review. But, you can also save some money by signing up for an annual subscription. SEMrush offers the Pro plan which gives 10,000 results across keyword and domain analytics, along with up to 3,000 searches and reports each day. SEMrush charges by the number of projects, which refers to all SEO work associated with one domain. Pro plans include five projects and 500 keywords. There is also a limit of 100,000 pages that can be crawled. You will have access to up to 50 social media profiles. Additionally, you’ll get 5 PDF reports. SEMrush claims that this plan is affordable for most SMBs.
The next rung up is the $229.95-per-month Guru plan. This tier gives you 30,000 search results per report, and 5,000 searches/reports per day. The big jump is in a bump to 50 total projects for the SEO team expanding their research and targeting. The Guru plan also gets you 20 PDF reports with custom branding available as well as historical data access, plus 1,500 tracked keywords, 300,000 crawled pages, and 100 social media profiles. The $449.95 per-month Business plan is also available. Aside from upping all the quotas substantially, this tier gives you unlimited projects, access to product listing ads, white label PDF reports, multi-user management and access to API.
SEMrush also offers custom solutions for businesses with special marketing needs. SEMrush offers custom solutions for businesses with special marketing needs, including custom keyword lists, customized limits, training on-site, and additional features that can be requested.
Keyword Research and User experience
SEMrush dashboards are very easy to understand. You will first see Domain Analytics. It shows you a brief breakdown of the traffic and keywords coming from paid and organic sources. There are widgets that will help you with each part of your recent SEO project. In order to setup tools for the PCMag Test Project, I received boxes that allowed me to create position tracking, an annual site audit, backlink auditing, brand monitoring, and more. Moz or Ahrefs can integrate with social networks and do brand monitoring and mention tracker, but SEMrush is my only SEO tool to double as social listening. SEMrush’s main navigation bar on the left hand side has five tabs. They are Domain Analytics, Keyword Analytics Project, Keyword Analytics, Project, Lead Generation Tool, My Reports, and Domain Analytics. Because business users are most likely to use these keywords when searching for the right search engine result pages (SERPs) for their rank optimization strategies, this wave of reviews focuses primarily on ad-hoc keyword analysis. So, my testing was mainly focused on SEMrush Keyword Analytics.
During testing, I used the same set of five keywords focusing on how SEO metrics, results, and related keyword recommendations differed. The five keywords I used were: “pcmag,” “digital marketing,” “online shopping,” “IT consultant,” and “small business accounting.” The reason I chose this combination was to simulate real-life business search terms then find related search results and competitive spots ripe for targeting.
The search bar atop the SEMrush interface can be configured for any metric, so to search keywords I selected Keyword Overview from the drop-down and ran queries on my five keywords. The keyword overview then populated a variety of tables, charts, and interactive data visualizations . SEMrush offered me, for the keyword “digital market”, a split of organic and paid search, with an average monthly volume of search, as well a breakdown by cost of each click. SEMrush doesn’t let you filter search results by specific cities, as does KWFinder , but it does include the option to filter by country. SEMrush allows users to toggle between mobile or desktop search traffic. SEMrush has the best tool to break down mobile search traffic, even though it is growing in importance. It has now expanded its mobile-specific databases from the US-only version in its initial review to include 16 more international databases. These are mostly for European businesses.
SEMrush also has seen an increase in traffic and better SERPs breakdowns since we first reviewed it. SEMrush provides a Positions report that shows which keywords have been lost by competitors. It allows you to identify opportunities for domains and what keywords are being used for new ones. The Position Changes report also tracks changes. A Domain vs. Domain tool was created by SEMrush to make it even more difficult for users to perform comparisons. This allows them see which keywords their competitors are ranking for, and yours.
It’s now possible to use the platform’s new Position Tracking tool to identify which target keywords trigger which SERP features. Also, you can see what SERP features have you earned and which ones your opponents are using. In addition to identifying which pages rank highly in SERP results and allowing for hyperlocal SEO targeting, multi-targeting campaigns can be set up that simultaneously track multiple devices or locations. Also, the Trello integration allows you to set up a task in Trello to delegate tasks to your colleagues.
Below is the traffic breakdown. This is where I found SEMrush’s meaty ad hoc keyword search. SEMrush allows you to search for related keywords or phrase-match keywords. Keywords parameters allow for the creation of close variations. You can access both of these breakdowns from the left hand nav. They only show search volume and CPC. It wasn’t until after I clicked “view whole report” that the difficulty scores I needed to determine the most valuable keywords for optimization were revealed.
The difficulty score refers to an overall 1-100 number which factors in Page Authority (PA), Domain Authority(DA) and other SEO metrics. These include data like keyword searches volume, the impact of paid ads, the strength of the competition in each search result page, and what the cost per search. Experts say that 50 is the best score. However, anything over 60 can be very difficult to win.
Reports and projects
SEMrush provides a variety of organization and reporting features, including through Projects. The left-hand navigation tab, Projects, opens a dashboard that centralizes all domain information on your website. This includes a “health score”, which is based on SEMrush crawling, as well as position tracking data for ranking on specific keywords. Perhaps the best feature of SEMrush, SEO Ideas.
The importance of an SEO tool’s ability to offer proactive suggestions and optimization recommendations can’t be overstated. SEO Ideas enabled me to type in all my test keywords and link them to landing pages on my website that I would like to rank high in search engine results. SEMrush completed a lengthy analysis and gave me many ideas. They were broken down into three categories: Strategy Ideas (suggested pages high in search engine rankings with room for growth), Semantic Ideas or Content Ideas (onpage content and keyword suggestion), Backlink Ideas and Technical SEO Ideas. SEMrush is also compatible with Google Analytics and Google Search Console. This allows you to retrieve specific landing pages directly from either of those sites.
SEMrush also has a tool called Keyword Magic that generates as many as three million keywords ideas based on a specific seed keyword. Based on how often other words are present within keywords, the keyword groups or subgroups can be automatically created. Keyword Analyzer will accept keywords. They can not be separated into campaign lists or customized lists. The Keyword Magic tool you can also filter all keywords that trigger different SERP features, and find all the keywords that contain questions, which helps to target Google’s Featured Snippets for specific keywords.
Some of the suggested Content Ideas I got, for instance, were to use target keywords in the body and h1 tags on the page as well as to enrich the page content with more related keywords. Then on the right of each idea is a little bar showing how difficult the idea would be to implement, and most importantly a short “Why should I do this?” Explanation.
SEMrush offers even more SEO Ideas recommendations and has improved SEO Ideas since we first reviewed it. You can integrate the platform with Google Search Console. But, now, SEO Ideas allows you to use filters in SEO Ideas. This will allow you to find high-value pages for optimization by using click-through rates, impressions, or other metrics. SEMrush prioritizes the pages for you, based on whether it’s easy to do so and how much traffic this could bring you. These recommendations are applied to pages, and compared to the original review where SEMrush gave no context. This kind of tool can prove invaluable for SMB owners who do not have any SEO experience. SEMrush’s SEO Ideas was the best recommendation tool that I tried.
SEMrush has a custom, drag-and drop PDF report-builder. You can easily modify formatting or design templates for adding columns, headings, page breaks or page breaks to a report. Then you can pull in domain analytics, keyword analytics results or metric into the layout. SEMrush also has many new capabilities and reports that have been added to the report area.
Traffic Analytics reports, which are based upon clickstream and third party provider data, estimate which channels your competitors (search traffic/refer traffic/social traffic) are using to gain traffic. Pages Report helps identify the most successful pages in your competitor’s website and provides detailed keyword analysis including rankings and URL-by URL reports.
Seo Bells and Whistles:
SEMrush can be used as an all-in-one SEO tool. The company has taken off the beta tag for many of its most innovative features, and offers just about everything besides keyword management that a business needs to spearhead its SEO strategy. SEMrush’s Keyword Magic, SEO Ideas, Lead Generation, and Keyword Magic functions could all be huge and allow SEMrush to better link SEO directly with marketing and sales, just like Spyfu’s Editors’ Choice Winner Spyfu.
Although Editors’ Choice Moz Pro has a greater overall SEO tool set and Spyfu may offer better bottom-line metrics and user experiences, SEMrush still stands out as a robust SEO platform. The platform is still a good choice, despite its shortcomings in keyword management and an increase in price since the initial review. Considering the unique value in its SEO Ideas recommendations, there’s a lot to like in SEMrush. As an SEO optimization tool capable of almost everything, it deserves to be considered.
Seek out the Best Price
Review of Semrush 2021 All The Pros and Cons
Our honesty policy is strict. However, to fund our work, we use affiliate advertising links on this blog.
In my Semrush review I am going to test one the most well-respected SEO tools.
Let me tell you how this compares to:
Analysis of domains
Keyword research features
Tracking your rank
Backlink analysis
Semrush Content Marketing Toolkit
Semrush not only provides keyword research tools but also offers a set of “content marketing” tools (as long as your plan is ‘Guru or higher).
They allow you:
Find interesting topics for writing
SEO perspective: Audit your content.
Search for keywords used by your visitors in their posts
Monitor brand mentions
Semrush has a great content marketing toolkit. My favorite is the SEO writing assistance’. You can copy and paste content to Semrush for review.
Pricing And Plans
Semrush Review Summary
Semrush can be a very solid SEO tool. It provides you with all the essential data needed to create a profitable SEO project. I find its most outstanding features to be its link building tool and its site auditing tool. The first gives you the ability to use a CRM-style approach for building backlinks, and the second gives you a quick checklist of possible ways you could improve both your technical and on page SEO.
There are two main problems. Well, the only search engine it provides data for is Google; all accounts only come with one user account (‘seat’); and several key features can only be used as part of a ‘project’ (with limits applying to the number of projects you can run concurrently).
Some of the features that provide competitive intelligence are also not accessible without paying $200 per year. This is a shame.
Semrush, overall, is an excellent solution. It provides all the information you will need to boost your search ranking. We recommend you test the product out before you buy. A free extended trial can be found here. To conclude, you will find below a list of key benefits and disadvantages of Semrush and information on alternative SEO products.
Our overall rating: 4.3/5
Semrush better than Google Analytics
Google Analytics and Semrush are two different services. Google Analytics provides an internal service to help you analyze your site, while Semrush allows for external analysis of websites belonging to other companies. Because you are unable to access the internal statistics of another website, we provide the equivalent.
Is Moz Or Semrush Better?
Semrush provides a lot of data relating not just to SEO, but PPC too — if you want a tool that covers both areas, it’s a much better option than Moz. Semrush offers a better alternative to Moz.
Semrush – Is it a Russian Company?
SEMrush was started in Russia in 2008 and has 10 employees in Bucks County. Kathleen Garvin, a spokeswoman for SEMrush and the content director of SEMrush, stated that SEMrush put a lot of effort in building keywords research tools. Jan 3, 2014.
Semrush: The best SEO tool?
Semrush can be trusted by SEO pros around the world. Semrush will provide useful information to assist you in ranking higher in search engine results pages (SERPs), from keyword research, competitive analysis to technical SEO auditor. June 21, 2021