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Ecommerce Product Page Design Best Practices
The Best Ecommerce Products Page Practices in 2021: Take a Look at These Examples
Shanaz Khan 13 minute Read A visitor comes to your website, looks through various categories pages, then clicks on the product they are interested in. This is the moment of truth. To increase your website's stickiness, you should have well-designed eCommerce product pages. The page should not be overly complicated or stuffed full of unnecessary information. The design and content of the product page will make or break whether a potential buyer is able to touch, feel, or wear your products.
eCommerce marketers swear that CRO can increase conversion rates by increasing their online shops' sales. For this reason, many marketers utilize heatmaps and A/B test form analysis to determine the design that works for them. This allows marketers to obtain visitor behavior data to make page changes accordingly.
Let's get started by listing some best practices from the industry that will help you design your eCommerce product pages and improve conversions.
Section 1 – Product Details (Above and Below the Fold).
You will find the best product details section with the product image and any pertinent product information.
Calpak achieves this well with the design of their product pages:
These conventions are important to remember:
1. Calpak's image on the left and text on the right. Calpak is almost every ecommerce site that follows Amazon's layout. The image is located on the left while the text is at the right.
2. F-shaped Pattern People scan in an F -shaped pattern This signifies that the visually most salient area of an image is from the top. To adhere to the best practices, your title should be placed at this location.
This image shows how the F-pattern works:
We aren't able to see the actual product immediately in its image.
Here are 10 of The Most Highly Successful Ecommerce Products Pages (+ Example You Can Use and Apply).
Apple's technology is world-class.
For the Ipad we are talking about products that range from $350-1000 to be a bestseller in tablet sales.
Apple is no surprise, then.
The things we love
Simple and sophisticated design
Use of large images and whitespace
Lovely CSS animations
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What is an Ecommerce Product page?
An e-commerce product page defines what features, manufacturers, and uses a product. A product page can be found on any e-commerce site. It describes the entire product. The user can then look at the benefits of a product before purchasing it.