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Landing Page Email Capture
What does an Email Capture Landing Page look like?
To encourage the user to fill out an email address, a landing page to capture email addresses is created.
Consider it a transaction. The landing page displays a particular offer that the visitor finds valuable, usually in return for their email address.
When visitors click-through, they are able to quickly access a lead-generation landing page.
Digital marketers tend to create a variety of offers, often called lead magnets. A lead magnet could include a subscription or a guide. It might also contain a video, webinar, report, survey, video, video tutorial, toolkit, coupon, bonus offer and other useful information. In the examples that follow, you discover useful lead-magnet strategies and see how they're applied on email capture landing pages.
Showcase the Offer
Your lead magnet is likely to be digital. You can make the lead magnet more attractive by creating an image that lets visitors see what they get. This will increase your chances of converting.
10 Examples of Email Capture Landing Pages Close Let's start with a landing page design example that offers an attractive lead magnet. Close provides an SMB and startup CRM platform. Close created this landing page to highlight the offer. The page continues with a brief video, six examples of what the downloadable resource offers, and it closes with a free-trial offer. It asks the user to enter an email address to obtain the templates.
Webinar promotion is one of the most effective ways to build your email list. The following landing pages are available for webinar registration. IFTTT's landing pages were the best because it doesn't include a navigation menu, or other links that lead you to another site. This campaign's success is determined by the number of registered users. This goal is achieved by the page's single focus. Register now to help achieve it.
Also, the four-bullet list of the topics you will be learning in the webinar is a nice addition. This is a great tip that can be used to promote content via your email capture landing pages.
This page does not contain any distractions, like the landing page for IFTTT. It also doesn't have any navigation menu or unneeded links.
Action-oriented The headline is strong and action-oriented, and it clearly identifies the value proposition.
Simple form The form is elegantly atop the page, again, with actionable language. This form begins with Speak with… then ends with a button reading. Book a FREE discovery call.
10+ Email Listing Page & Email Building Tools for Newbies with a Bootstrapped Budget
You are a bootstrapped founder of startup. A professional landing page is required for any product, event or service. One that will allow you to capture email addresses of potential customers?
Hire someone!
It's not true.
A professional web designer is not something you should hire every single time. You can do it yourself no matter your skill-set or budget.
The following tools allow you to build landing pages in minutes on the cheap. They can be personalized with images, video, fonts and colors. You can also integrate them (just clicks not code), with any existing tech to make them look and function great.
Let's get started.
We have compiled a list of 10+ landing pages and email builder tools you can use to help your business grow, regardless of marketing budget.
For email capture forms
Let's start by discussing the online form. A form which collects contact information (e.g. signup, event registration, payment) can be considered an "email capture" form.
You can create a contact form to capture the address of the respondent.
This is where the idea of focusing on the prize comes in. Therefore, it's common (and best advised) to see very lean contact forms of no more than four fields. Don't make contact forms that are too long or complicated. This will discourage leads from coming to you.
Except if your business requires you to collect specific data (e.g., their birthdate, if selling wine subscription boxes), keep the information simple. Name, email address and number fields. I can assure you that this is enough information to start an email marketing campaign.
However, a basic contact form should not be dull and boring. You want it to grab the visitors' attention and be easy to use.
Mighty.com is an excellent form-builder. The form builder Mighty will help you create effective and compelling contact forms to capture your email addresses. No programming is necessary! This is because it is easy to create fully responsive customized contact forms, with your branding included.
You could also easily embed your Mighty. Forms contact form into a landing page or make it pop up to your website visitors for email capture.
Email Capture for Landing Page
A landing page, also known as a destination page or a lead capture page is a single or standalone web page shown as a direct response to a searched term on a browser. The landing page can be described as the destination page for a visitor who clicks on a link from an email, social media or website.
The origin of the landing page is known to have been created by Microsoft in 2003 when they needed a targeted solution to reverse low online sales of the Office software. It's obvious that they found something more than a marketing solution. This landing page has been used repeatedly to promote any type of product or service.
A landing page, which is often created specifically for marketing campaigns or to promote particular products and services, can usually be found on a website domain. Different from other pages within a website domain, which might be for institutional, educational, and brand awareness purposes, landing pages are designed with a single goal in mind: conversion.
While technically, any page can be called a "landing page", depending on your goals, the key element that defines and differentiates it is the inclusion of a CTA (call-to-action) element. And by that we mean, the email capture form.
The placement of an email capture box anywhere on a website is not logical. If one were to be placed elsewhere, it would lead to lost conversions. How come? Because highly converting landing pages have been optimized for organic traffic.
An effective landing page removes any distracting content and emphasizes the keyword.
Not only is it SEO friendly, which means that landing pages bring in people who are actually interested in the products or services you offer, but they can also be tailored and personalized to target specific audiences.
Lead Generation By Landing Pages
We'll get into numbers now, okay? Omnisend found that landing page are not the most used email capture tool. This is despite them having a Signup Box or a Wheel of Fortune.
Popups are responsible for over 66% of all email capture forms enabled, while landing forms account for just 5.1%. Landing pages, however, have the best conversion rate (23%), among all four email capture methods.
This seems to favor quality over quantity. Hubspot actually shows that websites with 40 or greater landing pages result in 12x higher leads. Increasing the number of landing page can increase your lead generation.
PRO Tip: Word.com is a website that you can use to generate pages. A page generator plugin like MPG is a good option. It allows you to create thousands of unique landing pages in bulk. You can even use it to target keywords in your specific niche. A Mighty. All landing pages generated by Mighty can include a Forms email capture form.
Popup to Capture Emails
An email capture form popup page is almost ubiquitous online.
Popups were once considered annoying and unnecessarily distracting. Now they can be politely shown up and then disappear. Design upgrades can help popups blend into the pages being viewed, or make them stand out.
Consider that landing pages were created for email collection, so popup forms may be used on any page. Popup forms offer flexibility and versatility.
You can also customize an email capture popup's overall appearance, just like with a landing page email cap. Additionally, you can choose the time and location of your email capture popup.
You can choose from four types of popup form.
welcome mat — A full-screen popup page that slides to the top of your content
Overlay modal: Front and Center popup forms appearing on top pages.
Lead Generation By Email Capture Popup
Popups can make it very persuasive. Even though they have a lower conversion rate (3%) when compared to landing pages, they end up enabling 10x more email capture opportunities.
These numbers do not reflect the average for each industry. It can vary from one country to another. More detailed research was done by i. Paper analysed over 2,000,000 popups. We found that popups with the highest conversion rates can be as high as 28%.
And when you think about it, a popup form IS the call-to-action (CTA) itself and not just an element on a landing page.
What does a landing page look like for email marketing?
Landing pages allow your prospects or contacts to click through an email or ad and land on a separate web page. Landing pages are often used by marketers to accomplish short-term, specific goals.
How Do I Create A Free Landing Page To Receive Emails?
Select a landing-page template.
What's email capture?
Email capture involves the collecting of email addresses from visitors to your website. A study has shown that emails can have a return of investment as high as 430% (ROI).1 Jan 2021
What is the best way to create a landing page in Constant Contact
- Step 1: Select your Template. Explore the Constant Contact gallery and choose an email landing pages template.
- Step 2: Create a Landing Page.
- Step 3: View and Send Your Campaign
- Step 4 Measure Your Results.