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Walmart Target Market In 2022 (Age, Gender, Salary + More)
Walmart ranks among the best retail chains in the globe, having over 11.300 outlets across 27 different countries. Walmart’s success is due to the low price of essential items and on-demand merchandise.
You may be wondering what Walmart’s target market is in the United States. For example, what age group shops at Walmart most often?
Walmart has low prices for a large variety of products and is designed to be affordable to customers of all incomes. However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of 2022. Walmart boasts 60% of its customer base as white/caucasian.
What Racial Demographics Shop At Walmart The Most?
Walmart customer profiles based on race and/or caucasian are the most representative of its customers.
Whites account for more than 60% in American Walmart shoppers.
Hispanic shoppers shop second at Walmart. Black customers follow.
Walmart customers are more diverse than other retailers, and Whites make up the largest percentage.
What Is Walmart Shopper’s Average Age?
Market research that compares customer age between different retail outlets shows that Walmart shoppers are on average 46 years of age.
Walmart’s largest customer group is made up of people aged between 25-34 years, which makes them more than 20% of its total customers.
Because Walmart carries such a wide array of inventory and offers some of the lowest prices available, Walmart’s customer base spans across several age groups.
Walmart has customers ranging in age from 18 to 65.
Unlike other retail stores, Walmart does not explicitly target one age group. Walmart can provide all age customers with the products they need.
Which Gender Buys at Walmart More Frequently?
There is a fairly even split in terms of which gender buys at Walmart. Walmart tends to be more frequented by women than men.
Walmart, for example, has almost 60% women customers and only 40% men customers.
When comparing Walmart to other retail stores like Target, Costco, and Kroger, the customer base follows a similar pattern.
Walmart is home to a higher percentage of women shoppers than any other retailer.
What’s the Average Household Income for Walmart Shoppers?
Walmart customers love their very low prices. These are affordable for households with all income levels.
Walmart shoppers earn an average $76,000 annually, but the largest percentage report an income exceeding $100,000.
The second most popular annual income range that shops at Walmart are customers that earn between $25,000 and $50,000 a year.
Walmart is reporting fewer shoppers with an annual income greater than $100,000 when compared to competitors such as Costco and Target.
Target and Costco shoppers earn an average of 40-50%, while Walmart customers only make it up to 30%.
Walmart’s Target Market: Which Group Of People?
Although there are certain demographics that shop at Walmart more frequently, the store’s target market is quite general.
Walmart targets everyday customers who wish to make savings on non-essential and essential items.
Walmart is a great place to shop for items at great prices. This is because people work hard.
Walmart is incredibly enticing to customers who live paycheck to paycheck, as Walmart’s savings are often unbeatable compared to other retail stores.
Walmart is a company that targets customers aged between 18 and 64.
Walmart aims at all ages, though the company is open to selling to them, its main focus remains on younger shoppers, referred here to as Millennials.
Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.
One way Walmart markets to the younger generation is by integrating social media into their marketing campaign.
Additionally, Millennials prefer shopping at Walmart rather than other retail stores because of the low prices on essential items like groceries, paper products, and home decor.
How Frequently Do Walmart Customers Shop?
Walmart is a large retailer with many stores. This means that their customers are more likely to frequent the store than Target or other shops.
Walmart customers shop at the store on an average of every 21.6 days.
The Walmart purchase cycle takes almost twice as long than the Target consumer purchase cycle, which lasts 47.7 days. Walmart customers tend to buy more products per visit than shoppers at other retailers.
Walmart shoppers spend $51 on average per trip and buy 11 products.
Target’s average shopping trip cost is 7.6 dollars, while Walmart spends about the same amount per visit.
This further shows Walmart’s lower pricing than its rivals.
Walmart Target Market In 2022 (Age, Gender, Salary + More)